SEO Results and Case Studies

Laugh'n'Pass (Driving School): www.laughnpass.co.uk

SEO Consultancy & Brief

Working with an existing design, our 12 month task is to SEO this website for a regional driving school franchiser, targetting terms determined to include and surround:

driving school(s)
driving instructor(s)
driving lesson(s)

...in partcular, the client was eager to achieve a high search engine placement for the niche term:

female driving instructor

As the client only works throughout Yorkshire and Humberside, location based SEO has also been determined as a priority for delivering targetted custom:

Regions including East, South and West Yorkshire
Cities including Leeds, Bradford, Sheffield, York, Wakefield and Hull
Major Towns including Huddersfield, Doncaster and Dewsbury

SEO Process & Initial Results

Through some simple SEO and amending the websites code to be more semantic and adding contact information to the websites home page, the website now appears in a top five position on Google first page search results for the term 'female driving instructor' and numerous regional suffixes (we're still working on Yahoo and MSN) and achieves a stunning 20% hit to enquiry conversion ratio (the industry average is 0.02%).

To drive further traffic to enquiry and provide more avenues for a search footprint under numerous terms, we've been asked to re-design and SEO the Laugh'n'Pass group of websites, creating several more involving presences that contain lots of great supporting content.